A test market, in the field of business and marketing, is a geographic region or demographic group used to gauge the viability of a product or service in the mass market prior to a wide scale roll-out. The criteria used to judge the acceptability of a test market region or group include:
a population that is demographically similar to the proposed target market; and
relative isolation from densely populated media markets so that advertising to the test audience can be efficient and economical.
The test market ideally aims to duplicate "everything" - promotion and distribution as well as "product" - on a smaller scale. The technique replicates, typically in one area, what is planned to occur in a national launch; and the results are very carefully monitored, so that they can be extrapolated to projected national results. The area may be any one of the following:
Internet online test
A number of decisions have to be taken about any test market:
The definition of a Test match differs from that of an international match. An international match can be played "between senior/open age or restricted age-level teams from different countries".
As in test cricket, a rugby league Test match is a "test of strength and competency" between the sides involved, both fielding their strongest possible teams. A test cap may be awarded by a team's governing body to the players participating in the match.
Members of the international governing body can make their own recognition of a match as having test status. It is possible for a match to be considered a test by one side but not the other. Matches may also be given test status retrospectively by their governing bodies.
A notable instance of a different in opinions of the status of past matches is a consequence of the Super League war. The Australian Rugby League does not recognise the games played in 1997 by the Australian Super League side against Great Britain and New Zealand. The three sides were representing members of the Super League International Board, the ARL's rival. The five matches (two against New Zealand and three against Great Britain) are recognised by the Rugby League International Federation, Rugby Football League and New Zealand Rugby League as tests. There have been calls for the Super League Tests to be included in the ARL's records but ARL Chief Executive Geoff Carr said in 2010, "All historians, and the NRL, agree this is the way it should be treated". ARL historian David Middleton has stated that those players who joined Super League did so in the knowledge that they were forfeiting their chance of representing the established national team.
Targets were tested in historical Midnight, IXL and OK mining areas with 24 drill holes sampled, 2,865 sample assays, including quality assurance/quality control completed and 693 samples in 17 holes marked for 2023 spring sampling program.
The focus of the ongoing three-rig drill program is testing extensions of mineralization around the ConsolidatedMine, centered on the north-trending QueenVein... The holes are designed to systematically test the lateral and vertical continuity of mineralization north and south of ...
Titan Mining Corp. reported recent drill results from a newly discovered zone of near-mine mineralization at the company’s 100%-owned Empire State mine in upstate New York...The underground exploration drilling is part of a systematic plan to test near-mine targets with the potential to host high-grade, large-tonnage deposits.
MOSCOW, RUSSIA - Media OutReach - 31 January 2023 - More than 3 million tonnes of copper ore have already been mined from the western pit of the Udokan copper deposit, in Russia's Trans-Baikal Region. The deposit is being developed as part of mining and capital works that began in mid-2020.
... high levels of lead in the district’s soil; a 2015 study of blood lead levels in young children found all of those sampled had elevated lead levels — more than half of 100 children tested in Kasanda township, just north of the mine site, had levels indicating lead poisoning.
A Swedish mining company has announced the discovery of the largest rare earth oxides deposit in Europe, with 1 million tonnes of metal found beneath the ground in north Sweden. The state-owned company, LKAB, is in luck as the deposit is very close to its Kiruna iron mine, which is the largest of its kind ... The "BroomTest".
The underground exploration drilling is part of a systematic plan to test near-mine targets with the potential to host high-grade, large-tonnage deposits ... impact; and that the Company plans to test near-mine targets with the potential to host high-grade, large-tonnage deposits .
Additional planned applications include enhanced oncology drug and biomarker discovery and development capabilities based on mining the extensive genomic and epigenomic data produced by Guardant Health’s diagnostic tests, cross-referenced to real-world outcomes data available through the GuardantINFORM data platform.
They reported the severity and frequency of concussions they had experienced throughout their lives, and completed annual, computerized tests for brain function... In the online PROTECT study, participants share detailed lifestyle information, and complete a suite of cognitive tests every year, for up to 25 years.
As noted in the January 26thpress release, the Client now has all major components related to the Company’s plasma torch systems on site at one of their large, integrated iron ore mining and processing locations.