A test market, in the field of business and marketing, is a geographic region or demographic group used to gauge the viability of a product or service in the mass market prior to a wide scale roll-out. The criteria used to judge the acceptability of a test market region or group include:
a population that is demographically similar to the proposed target market; and
relative isolation from densely populated media markets so that advertising to the test audience can be efficient and economical.
The test market ideally aims to duplicate "everything" - promotion and distribution as well as "product" - on a smaller scale. The technique replicates, typically in one area, what is planned to occur in a national launch; and the results are very carefully monitored, so that they can be extrapolated to projected national results. The area may be any one of the following:
Internet online test
A number of decisions have to be taken about any test market:
The definition of a Test match differs from that of an international match. An international match can be played "between senior/open age or restricted age-level teams from different countries".
As in test cricket, a rugby league Test match is a "test of strength and competency" between the sides involved, both fielding their strongest possible teams. A test cap may be awarded by a team's governing body to the players participating in the match.
Members of the international governing body can make their own recognition of a match as having test status. It is possible for a match to be considered a test by one side but not the other. Matches may also be given test status retrospectively by their governing bodies.
A notable instance of a different in opinions of the status of past matches is a consequence of the Super League war. The Australian Rugby League does not recognise the games played in 1997 by the Australian Super League side against Great Britain and New Zealand. The three sides were representing members of the Super League International Board, the ARL's rival. The five matches (two against New Zealand and three against Great Britain) are recognised by the Rugby League International Federation, Rugby Football League and New Zealand Rugby League as tests. There have been calls for the Super League Tests to be included in the ARL's records but ARL Chief Executive Geoff Carr said in 2010, "All historians, and the NRL, agree this is the way it should be treated". ARL historian David Middleton has stated that those players who joined Super League did so in the knowledge that they were forfeiting their chance of representing the established national team.
Fifteen drill holes for 3,500 m were completed to test the geological concept that the near surface gold mineralisation at Cacao is the top of a fully preserved epithermal gold system. Secondly to test that the gold mineralizing system extends, buried below surface, beyond the 450 m long outcrop where all the drilling had been concentrated to-date.
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More recent water tests there have come in below those limits, but the mine's opponents have used those data to argue that the mining of sand and gravel has the potential to negatively impact groundwater ... Bistrian stated to them at the time that the floor of the mine was still 3 to 5 feet above the water table at various places.
Because this area falls within the C10 drill permit, and because of the compelling nature of this target, Eskay Mining is drilling a few holes to test the Vermilion target.To date, approximately 19,000 m of diamond drilling, in approximately 86 holes, has been completed representing 63% of the minimum 30,000 planned meters ... About Eskay Mining Corp..
This focussed campaign has already generated numerous, progressive discussions with gold mining companies and concentrate brokers, resulting in several lab-scale and pilot-scale tests ... the hydrometallurgical extraction of precious metals in both the mining and E-Waste industries.
I had no skin in the game, but hey, it’s not often you’re asked to test clubs purely for the sake of testing them, and I certainly had no better plans on a Tuesday morning in August ... A few minutes later, I matched with my fitter Chris Bellinger, who, as luck would have it, grew up in the town over from mine.
LEE — Saul and St. Paul, they are one in the same, right? Newland Archer. a weakling or victim? What price would Sethe have to pay to have the words “Dearly Beloved” inscribed on her daughter’s tombstone? ... “I learned to cheat,” she said. She couldn’t read ... Dalheim had Curtain take an IQ test. “Her IQ was very high, higher than mine,” Dalheim recalled.
Voorhees and his team build and test various machines for clients, including space equipment and clean-energy technology for mines ... New technology like this must be tested at mines that already operate around the clock, which could disrupt already tight productions tied to commodity prices.
By Kim Bo-eun ... The competition is comprised of a data mining test using big data and a national team field investigation involving a presentation ... Kim Keum-min, a third-year student at Incheon Science High School, received an "excellent" rating in the data mining test by making it into the top 15 percentile ... .